Tuesday, August 17, 2010

Matsumoto Jun's drama cut short due to poor ratings

It has been decided that the drama "Natsu no Koi wa Nijiiro ni Kagayaku", starring Matsumoto Jun from Arashi and Takeuchi Yuko, will be cut short. There will only be 10 episodes. The reason for this was the low viewership ratings that the show has experienced so far.

The only time this jdorama has achieved more than 15% ratings was for the first episode, which was broadcast on the 19th of July and recieved a rating of 15.7%. The fifth episode, which was aired yesterday, had a rating of only 10.2%. The ratings so far have averaged at 12.36%, which is not good for the prestigous Monday 9pm slot that it occupies.

It is understood that the next drama to be aired in that slot will star Ueto Aya, opposite Takenouchi Yutaka. (Entame)

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