NTT DoCoMo has just started its campaign "Transform Your Xperia'100 Design Collection" to promote their Android smart phone "Xperia". For the campaign, a premium line-up of 10 artists has come together for a collaboration, challenging the entry in the Guinness Book of World Records for the most number of artists in a CM.
The contents of the campaign is to gather outstanding artists, famous designers from various fields and popular brands for a collaboration of 100 people and design the cover or mobile themes for the Xperia phone. It could be songs and music videos for people to watch and buy, photo albums of the artists or any kind of application, all as presents for the customers of the Xperia. The artists that have until now taken part in the campaign are ACIDMAN, AI, Dragon Ash, JAY'ED, Koda Kumi, lego big morl, May J., MINMI, moumoon and SOIL＆"PIMP"SESSIONS, a so-far total of 10.
The CM with the concept"Transform Your Xperia", the released application for Xperia are being presented, with which you can enjoy or purchase the songs and videos of the above mentioned artists, as well as their photo albums. Moreover, the covers and mobile themes are available, whereas the CM has just gone on air on July 14th. (Music Japan+)
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